DATE: OCTOBER 4, 2007
FROM: THE PR CHICK

CONTACT:
KARISSA COAKLEY
THE PR CHICK
Direct: 818.447.8545
Fax: 323.850.7168
Email: the.pr.chick@gmail.com
Web: www.myspace.com/fase1ent.com



FASE 1 ENTERTAINMENT INKS DEAL WITH FONTANA/UNIVERSAL

HOLLYWOOD, CA - (October 2007) – Fase 1 Entertainment inks deal with Fontana/Universal. John “JF” Ferguson and John “JP” Patillo our truly on the pulse. After a year of looking for the right distribution partner, JF and JP decided to go with the largest distributor on the planet. In meeting with Chris Ayres and the staff over at Fontana they knew that from an independent perspective this would be the right place for them to call home. Fontana staff has open arms with their label in providing them with training to succeed and access to UMVD whole back end system. After years of having success in the record business they have a true understanding of performing day to day real record company functions. Fontana/Universal allows them to have the resources of their sales staff, field representatives, their brand and so much more.

Fase 1 Entertainment for the rest of the year will be on the road securing radio, branding the label and looking for new talent to distribute in 2008. Moreover, they will be signing sub-labels to distribute through their distribution deal. There are plenty of labels who are almost there. Fase 1 Entertainment will be providing some of these labels with the tools to take it to the next level. They know that these labels are looking for partners like Fase 1 Entertainment to help them administrate their labels and give them a real game plan in distributing their artists.

JF and JP have years of experience in developing, admisinstrating, and selling records. Collectively they have participated in selling millions of independent records for such artists as Paperboy, Coo Coo Cal, Daz Dillenger, Lil Flip, Twista, Gheto Boys, Master P., Cash Money and many others. They have always worked with the Majors and the Indies. JF worked at Tommy Boy Records and JP worked at Southwest Wholesale, at one tome the largest independent distributor in Texas. This major/indie mix allowed them to stay in front of their competitors. They had the best of both worlds.

Currently Fase 1 has deals with Keeplock Entertainment, 3Sixty5 Records, and Swing On D’s Entertainment. Over the next few months the label roster will continue to grow. Fase 1 Entertainment will be selective in the deals they secure. Whether it’s financing, great production or promotions, each partner will have to bring something to the table.

The deal with Fontana/Universal will allow them to continue to stay on the pulse so stay tuned.


                                                                                                                                   # # #

John “JP” Patillo
jp@fase1ent.com
818 447 8545
www.myspace.com/fase1ent

John “JF” Ferguson
jf@fase1ent.com
310 684 9152
www.myspace.com/fase1ent


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